The Under Armour story is about innovation. CEO Kevin Plank's goal was to change the way athletes dress and give them unprecedented advantages. UA revolutionized the athlete's base layer, but continues to innovate every layer --- from base to mid to outerwear. Lighter-weight performance fabrics built for mobility and comfort keep you warmer than competitor products.
Left and right-specific sport socks featuring embedded arch support and strategic cushioning to protect high-impact areas
Moisture-wicking Armour Dry technology for accelerated evaporation
Armour Block helps prevent growth of odor-causing bacteria in the sock